What sets them apart is that they have a strategy to communicate these values to the public. A strategy that enables them to attract followers who believe in and are inspired by what the company stands for........
Influencer Marketing: Social Quality over Social Quantity
There is more to social media following than just numbers; quality of the following is key. There are many people with large following but poor engagement which translates to low value to you as a business.......
In this technology driven world, if you're not online or working your way towards that, you're losing out. I didn't need to write that fact out but its true and you know it.......